Orange Romania - Reaching number one in the Romanian music charts
The much-loved mascots of Orange Prepay in Romania, Millidge and Doig; amusing little characters who shared a mouth, working together to communicate, while speaking a gibberish made up language of their own. They didn’t talk about deals or the latest technology, they were symbols of friendship, sharing and being together; essentially what is special about Orange’s service when you boil everything down.
Orange Prepay had previously moved on from using these characters, until the Romanian public campaigned for them to be bought back. Our brief was to do just that, and in doing so reflect how communications had progressed. So we gave them a make-over, added depth and detail to the animation and introduced a new digital friend.
Orange Prepay had previously moved on from using these characters, until the Romanian public campaigned for them to be bought back. Our brief was to do just that, and in doing so reflect how communications had progressed. So we gave them a make-over, added depth and detail to the animation and introduced a new digital friend.
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Public reaction was overwhelming, each time an animation was released, the love for the characters seemed to grow. “Why don’t we release a Christmas album??” someone dropped into conversation during a review one day. Why not indeed… We recorded an album, created a music video, and even managed to get a Christmas number 1 in the Romanian music charts that year.
Agency: Wieden & Kennedy, London
Directors: Smith & Foulkes
Production company: Nexus
Sound designers: Brains and Hunch